Archive for July 2009
Toyota wanted a clever promo giveaway related to its new, ultra compact car, the iQ. Happiness-Brussels, an ad agency, responded with an ingenious solution: Why not a font, drawn using the car’s own tires?
To pull it off, the agency hired the graphic designers Pleaseletmedesign, stunt driver Stef Van Campenhoudt, a interactive designer Zach Lieberman. The latter created a program to track the motion of the car’s skid; the designers told the driver exactly what sort of skids they’d need, to create strokes from which they could build an entire font.
The made the end result–the surprisingly elegant iQ font–available here
VA
>Yulia Brodskaya
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“Yulia Brodskaya was born in Russia (Moscow); prior to moving to the UK in 2004 she was interested in diverse creative practices ranging from Textile Painting, Origami and Collage to more traditional Fine Art practices. Following an MA in Graphic Communication (2006, University of Hertfordshire) she has continued to experiment and explore ways of bringing together all the things she likes most: typography, paper, and highly detailed hand-made craft objects.” vejam o site aqui
JI
>Riceboy Sleeps
Jónsi & Alex – Riceboy Sleeps
Jónsi & Alex have been making music together in their home since 2003. Initially they wrote music to accompany their videos and eventually they began recording songs for a full length LP.
The result is Riceboy Sleeps – a gorgeous and intoxicating 68-minute instrumental album. The record is played solely on acoustic instruments in Iceland, with appearances by amiina and the Kópavogsdætur choir.
Disponivel numa edicção especial, cd simples, vinil…(happy)
VA