walkbywalk

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A nossa biblioteca ganhou hoje uma encomenda muito agradável da amazon.
Desta vez concentramo-nos na gestão de projectos de design, na análise académica do branding e do posicionamento das marcas.
Ficamos mais ricos, temos mais 4 livros para ler.

More Than a Name: An Introduction to Branding

Autor: Melissa Davis e Jonathan Baldwin
Editora: AVA Publishing

Positioning: The Battle for Your Mind

Autor: Al Ries e Jack Trout
Editora: Mc Graw – Hill Professional

Wally Olins on Brand

Autor: Wally Olins
Editora: Thames & Hudson

The Fndamentals of Design Management

Autor: Katheryn Best
Editora: AVA Publishing

HugoEstrela (o estagiário)

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Written by Walkers

May 6, 2010 at 4:40 pm

Posted in Uncategorized

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