Archive for January 2011
Fast, Good, Cheap
“The first thing to understand is that it is impossible to create work that is fast, good, and cheap—from your perspective. If you do work that is cheap and fast, it is inevitable that it will not be of as high quality if you had more time or budget.”
(…)
“This leaves you with fast and good. If you’re determined to hold onto fast (or more likely are being forced to be fast) then you will be left with two options. The first option is to sacrifice the quality of the work in order to meet the deadline, and often you will get away with this as making the best of a bad situation. But if your client knows her stuff, you won’t be able to cut corners when it comes to quality. This is the worst-case scenario, with you being held to deliver a quality of work within an unreasonable timescale. Something has to give, and the only option you have left is price, resulting in you having to invest more than planned on a job that already had a low profit margin, often to the point of you making a loss on the job.”
> Fast, Good, Cheap, by Hoss Gifford
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Nunca são demais…
A nossa biblioteca está mais rica.
Desta vez concentramo-nos na gestão de projectos de design na análise académica do branding e do posicionamento das marcas.
Ficamos mais ricos, ficamos com mais 4 livros.
More Than a Name: An Introduction to Branding
Autor: Melissa Davis e Jonathan Baldwin
Editora: AVA Publishing
Positioning: The Battle for Your Mind
Autor: Al Ries e Jack Trout
Editora: Mc Graw – Hill Professional
Wally Olins on the Brand
Autor: Wally Olins
Editora: Thames & Hudson
The Fundamentals of Design Management
Autor: Kathryn Best
Editora: AVA Publishing
