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A nossa biblioteca está mais rica.

Desta vez concentramo-nos na gestão de projectos de design na análise académica do branding e do posicionamento das marcas.

Ficamos mais ricos, ficamos com mais 4 livros.

More Than a Name: An Introduction to Branding

Autor: Melissa Davis e Jonathan Baldwin

Editora: AVA Publishing

Positioning: The Battle for Your Mind

Autor: Al Ries e Jack Trout

Editora: Mc Graw – Hill Professional

Wally Olins on the Brand

Autor: Wally Olins

Editora: Thames & Hudson

The Fundamentals of Design Management

Autor: Kathryn Best

Editora: AVA Publishing

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Written by Walkers

January 4, 2011 at 6:33 pm

Posted in Uncategorized

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