Archive for February 2012
OK Go
The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.
For more information visit http://www.okgo.net/.
Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
LO
BrunaDisseSim
Como um video de casamento pode ser um filme a sério. Lindo. Muito bom!
Nem de propósito, on Valentine’s Day 😉
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IB
(Eu assumo, para quem não sabe, adoro casamentos e tudo o que tenha a ver com a temática.)
PS: Video descoberto pelo TC há já uns meses.
John Jay on creativity
“Inspiration is about feeling the personal vibe of people who live a way you don’t, do things that you can’t and share what you don’t know. for any creative person, it is our job to be inspired.”
> in Fast Company
> Wieden+Kennedy
JI
